Credits Stack
Everything you buy credits toward the next level up. Toolkit credits ($17–$97) apply to any course. Course credit ($297) applies to the 9-industry bundle. If you start small and decide you want everything, you pay the difference — not the full price again.
Free
Seller Type Quiz
For · New visitors
- 35-question diagnostic
- Your seller archetype
- Layer-by-layer score
- Product recommendation
- No email required to start
Take the quiz →
$9
Ebook
For · Readers
- 33 chapters · 118 scenarios
- Full 7-layer framework
- Personalized reading plan
- REVEAL code for diagnostic
- 365-day guarantee
Get the ebook →
$17–97
Toolkits
For · Practitioners
- Printable workbooks
- Layer-specific drills
- Annotated call transcripts
- Team deployment playbook
- Credits toward any course
See toolkits →
$297 / industry
Industry Course
For · Serious operators
- Nine verticals available
- Cohort-based curriculum
- Roleplays + call reviews
- 90-day installation plan
- Toolkit credit applied
- Credits toward bundle
See courses →
$497
9-Course Bundle
For · Cross-vertical sellers
- All 9 industry courses
- Save ~$2,176 vs buying individually
- Post-course credit ($297) applied
- Every toolkit included
- OTO offer after course purchase
Learn about bundle →
How the credit math works
Path 1
Toolkit $77
→
Buy course next. Course normally $297, you pay $220 ($77 credit applied). You effectively got the toolkit free.
Path 2
Course $297
→
Accept bundle OTO after course. Bundle normally $497, you pay $200 ($297 credit applied). You add 8 more industries for less than one extra course.
Path 3
Toolkit $77 + Course $220 + Bundle $200
=
$497 total to go from zero to all 9 courses. Same price as buying the bundle straight. No penalty for starting small.
Common questions
If I'm only in one industry, do I need the bundle?
No. A single industry course is $297 and installs the full framework for your vertical. The bundle is for people selling across multiple verticals, managing cross-functional teams, or career-pivoting into a new industry.
Do I have to buy the toolkit before the course?
No. You can buy the course directly at $297 with no toolkit. The toolkit is the cheaper way in for people who aren't ready to commit to a course yet, and the credit means it's effectively free if you do upgrade later.
Why is the 9-course bundle only available after buying a course?
The $497 bundle price is a one-time offer (OTO) after you buy any single course. It's designed to let completionists expand without ever paying twice — the $297 you already paid credits toward the bundle. If you buy the bundle directly from this page, it's $497 also. Either way, $497 is the bundle price.
What about the physical book?
The hardcover is on Amazon at $39.99, fulfilled by Amazon (not us). We don't control pricing or returns there. If you want the content plus the personalized reading plan plus the REVEAL diagnostic code, the $9 ebook here is the better value.
Compare book vs ebook →
What if I buy and it's not a fit?