15 questions. 4 minutes. Precision scoring across every layer of your selling system.
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Your real gaps
Stop guessing what to fix. This diagnostic reveals your exact performance across all 7 layers, so you invest your time and energy in the gaps that actually matter to your close rate.
Your personalized path: Strong layers get skipped. Weak layers get targeted. No generic training. Just the specific fixes your scores say you need.
Sales leaders: Have your team take this individually. You'll see which layers need collective training and which reps need targeted intervention. The Complete System includes team deployment guides.
PAGE 1 OF 5
Questions 1–3 of 15
Q1 · Layer 2: First Contact
In the first 30 seconds of a cold call, the prospect feels like they are talking to a peer, not being pitched.
Strongly DisagreeStrongly Agree
Neutral
I frame it as a question but the prospect still feels the sales intent underneath.
Q2 · Layer 2: First Contact
I adapt my opening approach based on what I know about the specific prospect, rather than using the same opener every time.
Strongly DisagreeStrongly Agree
Neutral
I have 2–3 opening variations but do not customize based on research.
Q3 · Layer 3: Diagnostic Engine
I ask questions that make the prospect think, not just answer.
Strongly DisagreeStrongly Agree
Neutral
Some of my questions require thought, but most are surface-level.
PAGE 2 OF 5
Questions 4–6 of 15
Q4 · Layer 3: Diagnostic Engine
I adjust my questioning in real time based on what the prospect reveals, not just following a script.
Strongly DisagreeStrongly Agree
Neutral
I sometimes adjust my approach based on a clear signal, but often miss subtler cues.
Q5 · Layer 6: Objection Dissolution
When a prospect raises a concern, my first instinct is to ask a question — not counter with an argument.
Strongly DisagreeStrongly Agree
Neutral
I acknowledge the concern and try to reframe, but sometimes get pulled into an argument.
Q6 · Layer 6: Objection Dissolution
I can distinguish between different categories of buyer resistance and respond to each differently.
Strongly DisagreeStrongly Agree
Neutral
I can distinguish between a few categories of objection but do not have a layered response for each.
PAGE 3 OF 5
Questions 7–9 of 15
Q7 · Layer 4: VIVID Architecture
My presentation is built around the specific problems and language the buyer described, using their own words.
Strongly DisagreeStrongly Agree
Neutral
I customize the presentation somewhat, but the core pitch stays the same regardless of the buyer.
Q8 · Layer 6: Objection Dissolution
A business partner tells your prospect: "I don't think this is the right time." What type of objection is this?
Money — They are concerned about the investment
Trust — They do not trust you or the solution enough yet
Timing — They need more time to decide
Identity — They are not sure this is the kind of decision they make
Q9 · Layer 4: VIVID Architecture
Every proposal I send references specific moments from the conversation, not a generic template.
Strongly DisagreeStrongly Agree
Neutral
I personalize some elements but the core structure is fixed.
PAGE 4 OF 5
Questions 10–12 of 15
Q10 · Layer 5: Guided Persuasion
The buyer states the conclusion before I do. They arrive at it through questions and framing I designed.
Strongly DisagreeStrongly Agree
Neutral
I create some opportunities for buyer self-discovery, but usually land the punchline myself.
Q11 · Layer 5: Guided Persuasion
I ask questions that surface what the buyer believes, not just what they want.
Strongly DisagreeStrongly Agree
Neutral
I mix open and closed questions, but tend to close them down when uncomfortable.
Q12 · Layer 7: The Observer
After every call, I identify: what worked, what the resistance was, and what I would do differently.
Strongly DisagreeStrongly Agree
Neutral
I sometimes think about what went well or poorly, but do not have a structured review process.
PAGE 5 OF 5
Questions 13–15 of 15
Q13 · Layer 1: Internal State
I maintain the same calm energy on a $5K call and a $500K call. My internal state does not leak.
Strongly DisagreeStrongly Agree
Neutral
I manage my nerves most of the time, but high-stakes calls still affect my performance.
Q14 · Layer 1: Internal State
I run a specific pre-call protocol that calibrates my state, reviews the buyer, and sets my diagnostic frame.
Strongly DisagreeStrongly Agree
Neutral
I glance at my notes before a call but have no structured preparation protocol.
Q15 · Layer 7: The Observer
I can map my own conversation to a specific framework, name which techniques I used, and explain why.
Strongly DisagreeStrongly Agree
Neutral
I can describe my general approach but cannot articulate specific techniques or when I deploy them.
Your first two answers are already revealing a pattern. Let's see if it holds across the other 5 layers.
You've completed 4 of 7 skill layers. The next question is different.
3 questions left. These final questions measure the two layers that compound everything else.
One more thing
What's your biggest sales challenge right now?
Opening conversations with new prospects
Getting prospects to open up in discovery
Handling objections without losing the deal
Keeping deals moving through a structured process
Managing my energy and mindset under pressure
Calculating your results across all 7 layers...
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